Lara Henderson

Lara Henderson has relationships with top donors, influencers, and organizations across the country. She was named Democratic Fundraiser of the Year for 2020 by the American Association of Political Consultants.

Lara led the Democratic Party of Wisconsin to a record-shattering fundraising haul of over $60M during the 2020 cycle as their Senior Finance Advisor. In that role, she managed the finance department and oversaw all major gifts. She also was an integral part of the party’s eight innovative grassroots fundraisers including the Princess Bride and Rocky Horror Show script-reads which raised a combined total of over $7.5M. The Princess Bride event was a viral sensation and put grassroots fundraisers on the map, creating a model for campaigns and committees across the country.

She later worked with Jon Ossoff for Senate and Warnock for Georgia on grassroots fundraisers for the January runoff including the Hamilton Holiday Celebration which raised over $2.5M. Collectively, Lara has produced more than 15 grassroots celebrity events that have raised over $12M.

Lara was the Iowa State Director for Senator Kirsten Gillibrand’s presidential campaign and was named one of the Des Moines Register’s “50 Most Wanted Democrats” for the 2020 Iowa Caucus. She also served as the Finance Director for Fred Hubbell’s 2018 campaign for Iowa Governor, raising over $21 million – more than double the previous Iowa gubernatorial record.

Lara is a graduate of the Drake University College of Arts and Sciences and lives in Madison, Wisconsin with her husband Sam Roecker and dog Ozzie.

Email: lara@pathtovictory.co